I’m Chine Barraud, a brand designer and art director based in Chicago.

For over 10 years, I’ve built identities, packaging, campaigns, and visual systems for brands across print, digital, and physical spaces. My practice is shaped by concept, craft, and a deep sensitivity to how a brand feels as much as how it looks.

With a background in conceptual art and years of experience working across France, Japan, and the US, I bring a culturally attuned perspective to identity design and art direction. I create work that is thoughtful, refined, and production-ready, spanning brand foundations, packaging, editorial systems, photography direction, and launch materials.

Through MORSE, I partner with founders, brands, and teams to develop visual worlds with clarity, character, and lasting resonance.

  • I begin with context: listening closely, understanding the brand, and defining the right frame for the work. From there, I shape design through narrative, visual exploration, and refinement, balancing conceptual depth with precision in execution.

  • Brand Identity
    Packaging
    Art Direction
    Editorial
    Guidelines
    Campaign Systems
    Print Production
    Creative Consultation

Portrait of Chine Barraud, founder of MORSE Design, working thoughtfully at her laptop, reflecting her dedication to purposeful and authentic branding.