Rain Herbarium is a botanical brand inspired by the idea that nature holds its own intelligence, the project was conceived as a collection of plant-based objects rooted in both sensory beauty and traditional botanical knowledge. More than fragrance alone, each product was designed as a small accessory for care, something intended to help the body soften and the mind settle.

SERVICES

Brand identity, logo, packaging

  • The project began with the belief that flowers and plants carry more than scent: they hold associations, properties, and forms of care that have been trusted for generations. The brand’s name recalls the atmosphere of a garden after rain, when every note in the air feels richer and more vivid.

  • The logo takes the form of an organic monogram based on the letter R, drawn to feel alive and still unfolding, as though gently moving toward bloom. A serif construction was chosen to bring depth and foundation to the mark, balancing the softness of the concept with something more stable and enduring.

  • For the labels, floral compositions were used to communicate the emotional world of each blend rather than directly depicting the raw ingredients themselves. These arrangements draw on flower language to express what each fragrance is intended to evoke or support. The packaging was kept minimal, with a single printed paper wrap around each product to reduce unnecessary waste while preserving a tactile and elegant presentation.

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TOKI