The visual direction was shaped by the idea of nature as something not separate from the sacred, but inseparable from it. Rather than approaching cosmetics through a conventional beauty language, the identity was designed to evoke calm, presence, and quiet depth, creating a brand world that feels both minimal and spiritually resonant.

The identity draws from the misty forests of Mount Hiei and the soft ambiguity of the landscape itself. Forms, materials, and imagery were developed to feel restrained and atmospheric, balancing simplicity with a sense of reverence.

The packaging was designed to extend the same feeling of clarity and contemplation. Clean compositions and minimal details allow the products to feel refined without excess, while the overall direction was developed to capture the quiet intensity of Mount Hiei through texture and light. Mist and shadow, deep blue and green became key elements in expressing a world that feels introspective and deeply connected.