STORY

HIEI is a Japanese cosmetics brand inspired by the sacred philosophy of Mount Hiei — a place where it is believed that all things in nature embody Buddha. As the brand’s designer, I crafted the visual identity to reflect quiet spirituality and deep reverence for nature. The packaging and art direction draw from the misty forests of Hiei, where natural ingredients like sacred spring water and hinoki are used to create mindful, minimalist products rooted in over 1,200 years of tradition.

SERVICES

Branding｜Logo｜Visual image design｜Paper items and packaging design